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PACIFIC TRADE EXPOS STIR INTEREST OF NZ BUYERS

By Ruci Farrel
  Trade delegations from Tahiti and the Cook Islands at this year’s Pasifika Festival generated a great deal of interest from Aucklanders keen to pursue business connections in the islands.

As guests of the Pacific Business Trust, Manukau City Council and Enterprising Manaukau, the delegation from the Cook Islands spent four days in Auckland to promote cultural and business interaction.

A recent Pacific Business Trust newsletter said the Cook Islands delegation, headed by Prime Minister Dr Robert Woonton, had the opportunity to showcase its products and services to local Pacific businesses.

Nuku Repana who heads Auckland City Council’s Pasifika Advisory Board to the Pasifika Festival is pleased the festival is providing opportunities for Pacific people.

To this end Mr Repana said the advisory board, with Auckland City Council, is currently working on future strategies to expand the festival into a 10-day event.

A 44-man trade and tourism delegation from Tahiti drew very good response at Pasifika with their unique selection of black pearls, natural beauty products, oils, pareos, fruit juice and alcohol.

Horizons Francophones, a French language teaching institution in Tahiti, which promotes the immersion of students in the culture and language to enhance better understanding, drew very good response at Pasifika.

Meanwhile the South Pacific Trade and Investment Commission last year organized and hosted what could have been the largest Pacific trade expo in New Zealand to coincide with the Pacific Leaders Forum in Auckland.

The main objective of the Showcase was to promote tourism, trade, investment and arts and culture of the Pacific Island Countries (PICs) to New Zealand industry and public. It also focused on promoting the work of the Pacific Islands Forum and its related agencies.

Exhibitors came from the Cook Islands, Federated States of Micronesia, Fiji, Marshall Islands, Niue, Papua New Guinea, Samoa, the South Pacific Tourism Office, Tonga, Vanuatu, The Employers & Manufacturers Association, New Caledonia Tourism, the
   

Niue handicrafts on display.

Fiji show case the vast selection of merchandise manufactured in Fiji.

Promoting the Federated States of Micronesia as a holiday destination.
 

  NZ Trade & Enterprise, Pacific Business Trust / Ministry of Pacific Island Affairs, Solomon Islands, South Pacific Books, Tahiti Tourisme and Voyage Pacific (MAREX). More than 5000 people passed through the Auckland City chambers to view the wide range of products on offer from the islands.

“Many exhibitors made significant contacts with NZ importers,” Trade Commissioner Parmesh Chand said.

“Grahame Hack from Santo Exports in Vanuatu established importers for his frozen produce; Tonga, FSM and the Marshall Islands received orders from Heather Gerbic of Pauanesia for their handicrafts. Fiji received enquiries from companies such as The Little Import Company which imports and distributes home and giftware and was looking for a table cloth supplier in Fiji.”

Mr Chand said the Pacific Islands Showcase was a success in spite of its relatively small budget.

“It would be an excellent event tied in with the Pasifika Festival held each year. It could even be developed into one large NZ / Pacific trade event showcasing the wares of both the PICs and the Pacific business community in NZ.”

“Of course a lot of planning and coordination would be involved but it would make for a grand sized event which would hopefully generate more sponsorship, support and exposure.”

“There is definitely a major role which the Auckland City Council could be invited to play if this event is to be staged annually. This is particularly so in terms of availability of venue and assistance with promotion and publicity,” Mr Chand said

“It could be a partnership project between the PITIC and the Council, as a lead up to the Pasifika Festival, in 2005.”

Australia and New Zealand are the biggest exporters of Pacific Island products but there has always been a trade deficit with very few exports from the islands into the two major markets.

A study funded and conducted by Australia to improve sea and air transportation in the Pacific could open up endless possibilities for the region.

The isolation of far flung small island states and complicated and costly travel expenses has, from time immemorial, has hindered trade and travel prospects for the region.
 
 
 

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