NEWSPAGE 04 October
2010

 

 
 
 

 

 

 

(Photos: Kim Bowden / Pacific Media Centre)

 
 
 
 

NEW ZEALAND: Young Pasifika embrace new media, oldies stick to ‘trusted’ media


While younger and expatriate Pacific audiences are quick to embrace digital media, industry leaders say older Pacific Islanders continue to rely on radio, newspapers and television as their preferred information source.

Tom Etuata, chief executive of Pacific Media Network, says “routine is hard to break” and older generations still turn to traditional media as “they are trusted sources” of information.

He says although he carries an iPhone, his paper and pen option is also always close to hand.

“I trust this. The iPhone may go offline at anytime; Vodafone may not work in certain areas so there are limitations in terms of new media,” he says.

Etuata was one of six experienced media practitioners who took part in a panel discussion on “the end of traditional media”, to conclude Friday’s 2010 Pacific Islands Media Association (PIMA) conference in Auckland.

There is no question that the increasingly popularity of online social networking sites and techno-gadgets such as iPhones has impacted hugely on traditional media with many newspapers struggling to compete with online media, and radio stations and television going online to reach bigger audiences.

But Television New Zealand’s Tagata Pasifika senior journalist John Utanga, who facilitated the panel, asked: “Are we heading down a blind alley, saying, ‘Oh yeah, let’s go all online,’ when in fact most of our people are at home watching Tagata Pasifika and listening to the radio?


‘Radio is king’

“You could argue that radio is king when it comes to getting the message out to our Pacific Island people here in Aotearoa,” he said.

Tongan media veteran Sefita Hao’uli said it was the older Pacific Island market that was more likely to be regular listeners of radio programmes.

“I think radio to a large extent is generational. If you look at Pacific Island radio we are definitely 40-plus if we are lucky, maybe even 50-plus.”

Hao’uli said one of the key aims of Pacific radio brands, particularly Radio 531pi, was to retain the use of Pacific languages on air and “while that remains there will always be that older generation which relies on that as being the only medium they have”.

Setita Miller, director of programming for Pasifika Broadcasting which operates TNews, said her company also tailored its programming to target the older Pacific market.

Pasifika Broadcasting also had an online presence and most online viewers were logging-on overseas.

Radio Samoa manager Mataio Sagala said his company’s website was a hit with expatriate Samoan communities.


Streamed signal

“We stream our analogue signal so Samoans from around the globe can hear us. We get calls from Iraq and the soldiers there saying, ‘Thank you for broadcasting our language’.”
Taualeo’o Stephen Stehlin, executive producer of Tagata Pasifika, said from his generational viewpoint he could not comprehend the degree of connectedness young people had with online communities.

“I was completely dismissive of my niece’s internet relationships.

“I said, ‘That isn’t a real friend, they are just images on a screen, but I was really wrong.”

Etuata agrees young people have enthusiastically embraced new media and this has ramifications for the manner in which they consume information.

“Your kids at home are sitting there trying to do their homework and they have their phone here, their iPod there, and their assignment in front of them.”

“Our young audience is in a hurry, they don’t have time to sit and read. Everything is instant.”


Apprehensive over reading

Hao’uli said he was apprehensive new media would be the death of longer-format, well-researched feature stories, to the detriment of both informed opinion and reading pleasure.

“It seems to me that the contribution from new media is, if you are more than a screen’s length you are considered to be too long.

“I think my children will probably never read more than a page long and they won’t know what they will be missing…As an oldie I will miss that.”

Kalafi Moala, who delivered the conference’s keynote speech earlier in the day, also took part in the panel discussion. He was well aware of his own generational approach to new media.


“I am a traditional media person. Why am I here at this debate? I feel I am close to being obsolete,” said Moala, who is publisher and chief executive of Tonga’s Taimi Media Network

Moala said print was still his company’s main source of income.

“Ten years ago a friend of mine in the US told me print was dead and he said, ‘You had better do something really fast’. And my argument to him was that in the Pacific we are about 20 or 30 years later so maybe one day print will be dead but we are still at the back here,” he joked.


Flexible need

But Moala said there was an increasing need to be flexible and innovative in the direction the business took.

“The future for us in traditional media is going to be dependent on how much we adapt, how much we change.”

Moala said that although the Pacific Island populations themselves were still largely reliant on traditional media sources, that too could rapidly shift.

“We in the islands are going to have to leapfrog, or at least not so much the media operations but the people themselves. People who never knew what it was to talk on a landline are walking around with two or three cell phones.”

Etuata said the technology in the Pacific Islands did not yet allow a huge shift towards new media.

“Once they improve the broadband to the Pacific things will change. Access will be instant.”


‘Winners and losers’

Matilda Roebeck, a teacher at Tangaroa College in Otara, said there was a socio-economic divide as well as a generational gap when it came to accessing new media in New Zealand.

She said easy access to new media was not yet widespread in Pacific communities.

“We have a 90 percent Pacific Island and Maori population [at her college],” she said. “Very few students have access to internet in their own homes. So the only way they are able to access the internet is at school or at public libraries and at both those places the resources are very much stretched.”

Roebeck said there would be winners and losers as a result of the shift in focus to online as a primary information source.

“I am concerned because the technology is accelerating and the gap seems to be widening between those who are able to access this media and those who are not. The students I see who can’t access it are getting further and further behind and that is disempowering for them.

She challenged Pacific media providers to act: “I just wonder if part of our responsibility in terms of looking at Pacific media is not just how we can get the information in a more up-to-date way but also how are we going to open up these resources to those like the students I work with.”

Photo Captions:


Photo 1 - Veteran broadcaster Sefita Hao'uli: "If you look at Pacific Island radio we are definitely 40-plus if we are lucky."

Photo 2 - Kalafi Moala: "I am a traditional media person."

 

 
 
 
 

 

 

 

(Photo: United Nations Development Programme)

 
 
 
 

SAMOA: UN statement for the observance of the Samoa tsunami
Source: United Nations Development Programme Press Release

It has been a year since the tragic Tsunami disaster which resonated a note of great sadness around the country and Samoan communities throughout the world. September 29 will forever be etched in our hearts and minds as one of the most heartbreaking days for Samoa. As the country comes together to commemorate and remember the villages and families that were affected, the United Nations Family pays tribute to the resilience of the affected communities and retraces its steps to see how it was able to aid a great country that found itself in unfamiliar territory and in dire need of support.

On 29 September 2009, the UN System responded swiftly and collectively with our humanitarian and development partners to support Samoa’s emergency, relief and recovery efforts through the Inter Agency Standing Committee (IASC). The Early Recovery Framework that was developed jointly by the Government of Samoa, the UN System and its partners, provided a basis for rebuilding the lives of those affected by the tsunami and achieving the development aspirations of Samoans as reflected in the universal ideals of freedom, dignity, equality and human rights.

Immediately after the tsunami, relief goods and supplies such as, water, food, tarpaulins, water tanks, seeds, farming implements, medical kits, female sanitary provisions, and tents were provided to the NDMO for distribution. Many of the relief goods were secured from the local markets ensuring support to the local economy. Government’s co-ordination efforts at NDMO were supported by an UN Disaster Assistance Coordination team comprised of IT, logistics and cartographers, allowing for effective monitoring, utilization and targeting of relief and humanitarian resources coming into Samoa

Technical resources of the UN System were also made available to the government ministries to assist with rapid assessments and the early recovery framework, covering a range of specialties that include: coordination, logistics, public health, protection, child protection, food security, agriculture, fisheries, nutrition, livelihoods, water and sanitation, shelter, education, reproductive health, GIS, , disaster management and emergency preparedness, governance, infrastructure, damage assessment and environment. Building on the Early Recovery Framework, a more detailed damage and loss assessment (DaLa) was conducted to complement the ER Framework which formed the basis of a longer term prioritization and infrastructure. The DaLa assessment was conducted by colleagues from UNESCAP, FAO, UNHABITAT, ADB and the World Bank. In addition the UN Scientific and Cultural Organization (UNESCO) coordinated the work of 23 scientists from the International Oceanographic Commission, who assessed the wave impacts, run up heights; as a measure of increasing community resilience and improving disaster preparedness in the future.

As per their respective mandates and objectives the United Nations Agencies in their various capacities supported Samoa through different projects and activities. Where others were able to contribute financially some gave technical assistance or a mixture of the two. In the immediate aftermath of the tsunami, UNDP emergency relief funds to the value of $100,000 USD assisted with delivery of emergency food, water, and shelter in Manono-Tai among other areas. Since then the UNDP sponsored, Government of Samoa-led, Early Recovery Programme funds of US$400,000 USD is operational in 10 affected communities - Manono-tai, Ulutogia, Utufaalalafa, Mutiatele, Lotopue, Malaela, Satitoa, Vailoa, Lalomanu, and Saleaumua, with another 13 to be added in the second half of 2010 covering all of the 23 villages affected by the Tsunami.

To date, UNDP has delivered approximately 40% of its recovery resources. These resources range from the provision of boats and fishing equipment to jump start fishing efforts in Manono-tai to providing Disaster Risk Reduction training in conjunction with the Disaster Management Office. For example, in the village of Mutiatele the Women’s Committee who manages the fishing equipment supplied by the Early Recovery Project, has been able to increase their income to the value of $400 SAT per month by renting out the fishing equipment to village fishermen. The Early Recovery Program also teamed up with the Ministry of Agriculture to train tsunami affected villagers in the art of composting in order to provide organic foods for family and tourist consumption as a part of the effort to ‘green’ communities as a basis toward promoting eco-friendly tourism in Samoa.

UNICEF also made available financial and technical assistance in their mandated areas of Child Protection, Water and Sanitation, Education and Nutrition. Working closely with its UN partners such as UNFPA and WHO, and other partners such as Save the Children, World Vision, OXFAM, and RedR, UNICEF was involved closely with the Samoan Government Ministries and Corporations in both the relief and recovery period. UNICEF’s coordination work was comprehensive, some specific examples of the work include; the supply of ‘school a box’ and ‘recreational’ kits for children in the affected areas; guidance on child protection issues for psychosocial teams visiting the affected areas; supply of water to affected areas, supply of nutrition, health and sanitation media messages; nutrition assessment of affected areas; national measles campaign; needs assessment for affected schools and preschools; development of water supply plan; supply of play equipment for 4 early childhood education centers.

The World Health Organization via the generosity of the Italian Government since the tsunami has made available to the Ministry of Health $170,000 USD and the Government of Andorra made available €10,000 EUR to be used in their public health efforts in the affected areas. In support of families to re grow their crops the Food and Agriculture Organization through the Ministry of Agriculture provided 59,158 tools, 23,000 planting materials and 19,000 seeds for distribution.

In terms of protection of the people affected the Office of the High Commissioner for Human Rights (OHCHR) conducted a pilot project on monitoring post disaster displacement following the tsunami in September. The monitoring was designed to help bring a better understanding of the protection issues and main concerns of the affected population. The pilot project was implemented in partnership with the Ministry of Women, Community and Social Development (MWCSD). By the end of March 2010, OHCHR had completed the fieldwork for the second periodic monitoring on post disaster displacement. The monitoring team covered 10 selected villages (Saleaumua, Poutasi, Lepa, Malaela, Satitoa, Manono Tai, Lalomanu, Vailoa, Mutiatele and Saleapaga) that were severely affected by tsunami last year. The second monitoring took place six months after the tsunami. The information collected from the monitoring is designed to provide useful feedback to the Samoan government and early recovery partners to help improve their interventions. The pilot project is being implemented in three phases: two months, six months, and twelve months after tsunami. At the end of each monitoring phase OHCHR will prepare a report to be shared with the government and key partners.

The road to recovery and healing remains a long and difficult process however it is the people’s determination and their resilience that has motivated and inspired the UN Agencies to push forward and continue with the rebuilding efforts. We would like to assure the public that the UN System remains steadfast in its commitments to this country. Under the leadership of the Samoan government and in collaboration with our implementing partners the UN remains confident that Samoans will enjoy a safer, secure country with an informed and a more disaster resilient population.

Photo Caption: United Nations Resident Coordinator, Nileema Noble.
 

 
 
 
 

AUSTRALIA: Oz students donate to Samoan children
Source: Australian High Commission Press Release

Sydney's Burwood Girls’ High School yesterday presented the Samoa Victim Support Group with 3090 tala to assist child victims of sexual assault.

Groups of students from the Australian school have been travelling to Samoa over the past 10 years as part of a Society and Culture course.

Burwood Girls’ High School teacher Patrice Simpson worked as a teacher at Tuasivi High School in 1982/3 as a member of the Australian Volunteers Abroad Program.

During their visits the students have always felt welcomed by the wonderful hospitality extended to them by the families of many villages, especially in Savaii where they have enjoyed ‘home-stays’.

They cherish the friendships they have made and the memories they take with them back to Australia.

In July, the students became aware of the ‘Say No to Rape’ campaign conducted by SVSG.

Upon returning to Australia they decided to raise money to donate to the organisation.

Yesterday, Mary Kelliher, who taught at Avele College in 1982/3, presented the 3090 tala cheque to SVSG at their Apia office.
 

 
 
 
 

 

 

 

(Photo: Oceania Football Confederation)

 
 
 
 

COOK ISLANDS: OFC Women’s Nations Cup day five review
Source: Oceania Football Confederation Press Release

The fifth day of action in the OFC Women’s Nations Cup 2010 turned out to be an historic one for the young Cook Islands team as they joined New Zealand’s Football Ferns in making it through to the semi-finals.

Coach Jimmy Katoa and his charges booked their spot with a thrilling 2-0 win over Vanuatu and have now become the first side from their country to qualify for the semi-finals of a tournament.

New Zealand’s path out of the group stages had already been assured with their two earlier victories but they continued their free-scoring form, posting a 7-0 win over Tahiti, who join Vanuatu in being eliminated.

The Cook Islanders had to wait until the last ten minutes of their match to be sure of the groundbreaking win. They had dominated much of the game without being able to score until Dayna Napa provided the finishing touches to a breakaway in the 83rd minute.

That sent their vocal supporters delirious and they were on their feet again just minutes later when captain Mama Henry smashed a powerful shot into the top corner.

The midfielder was delighted to have led her girls into the record books.

“We’ve made history so it’s something to be proud of,” she says. ”Our goal was to get as far as we can and this was what we had in mind.”

Henry sees no reason why they can’t now go even further and challenge for the title.

“I know my girls and when we put our hearts into things we really go for it. If we can make it this far then I’m confident we can win the next game and make it to the final.”

In the afternoon’s other match, a spirited Tahiti effort kept the Ferns out until the 36th minute when youngster Bridgette Armstrong climbed high to head home Ria Percival’s corner for her first senior international goal.

The Tahitians kept their discipline and defensive structure after the break and frustrated the Kiwis to no end. But with the strong wind behind them, the home side eventually took control with Amber Hearn giving them a two-goal cushion on the hour mark.

Hearn scored the goal of the match in the 75th minute with a 25-yard screamer before Anna Green’s back post header made it three less than a minute later. The other goals went to Sweden-based midfielder Kirsty Yallop, Sarah Gregorius (her fourth of the campaign) and Ria Percival, whose stoppage-time corner sailed over Poroni Turana - the only blight on the goalkeeper’s outstanding afternoon.

New Zealand coach John Herdman was pleased with the performance despite the slow start.

“We certainly didn’t go out lethargic but I think we were trying to adapt to their style of play which we don’t encounter very often. Back in the day we were renowned for that style ourselves and you can see why teams would play like that,” he says.

“It was frustrating as a coach and for the players but we need to learn how to deal with all situations. In the last 25 minutes we recognised that we could start sending centre backs forward and really overload them and that’s when we caused them problems.”

Attention turns to Group B tomorrow with Tonga facing Papua New Guinea on the North Harbour Stadium artificial pitch and Fiji meeting Solomon Islands on the oval ground, both matches kicking off at 3.30pm. Papua New Guinea have already made sure of a semi-final berth but the other three sides have everything to play for.

LIVE text updates of every match will be available online at oceaniafootball.com
 

 
 
 
 

 

 

 

(Photo: Solomon Star)

 
 
 
 

SOLOMON ISLANDS: Feratalona cultural, tourism centre gets help
Source: Solomon Star

Feratalona cultural & tourism centre received assistance of 150 thousand dollars from the Ministry of Culture and Tourism yesterday.

The assistance received was purposely to fund their tourism project in order to upgrade Feratalona cultural centre.

Feratalona tribe from Langalanga lagoon in Malaita was building a cultural centre in Matalibore island where all their tribal cultural site located.

The idea to build the centre was mainly to preserve their cultural heritage and at the same time able to earn income from it.

The centre was used to showcase cultural site and artifacts that belong to the tribe.

It is where they build houses where women in the tribe were able to display their shell money making ,war canoe making and other Cultural Tabu site that were in the islands .

Spokesman for the tribe Mr Linus Ogali said that they came up with idea and started building the centre in year 2006.

The centre was officially opened in July this year whereby they received only day tours.

He said from that small number of visitors it somehow benefit the women to sell their shell money products without coming to Honiara.

He added that the only problem they had is in terms of marketing and promoting the centre to the outside visitors.

However he said that with the recognition the Ministry of culture & Tourism had for their centre they have a positive mind that they can be improvement in term of promoting the cultural site, as they were now thinking of working closely with the Solomon islands Visitors Bereau .

The 150-thousand dollars assistance received will mainly be used to build resthouses, shell money making houses , toilets and other important facilities needed.

Mr Ogali said that they happy with the progress they were making and want to thank their Trustee Mr Plascid Walekwate Junior for helping them and all their other tribal members in Honiara for assisting them carrying out the project.

Photo Caption: Permanent Secretary of Culture and Tourism Ministry Luke Eta, right, handing over the cheque to Mr Silas Wade of Feratalona tribal association.
 

 
 
 
 

WORLDWIDE: Meetings to address federal management of US Pacific Island fisheries
Source: Western Pacific Regional Fishery Management Council Press Release

Scientists and fishery managers will meet the next two weeks in Honolulu to make recommendations on the management of Hawaii’s longline fishery, American Samoa’s longline and large pelagic vessel fisheries, and other federally managed fisheries in the US Pacific Islands. The Scientific and Statistical Committee (SSC) will meet 8:30 a.m. to 5 p.m. Oct. 6 to 8 at the Western Pacific Regional Fishery Management Council office, 1164 Bishop St., Suite 1400, Honolulu. The Council’s executive and budget standing committee will meet 2 to 5 p.m. Oct. 11 at the Council office. The full Council will consider recommendations by the SSC, standing committee and other advisory bodies, 8:30 a.m. to 5 p.m., Oct. 12 to 14, at the Laniakea YWCA-Fuller Hall, 410 Atkinson Dr., Honolulu. Eric Schwaab, assistant administrator for NOAA Fisheries, is scheduled to open the Council meeting on Oct. 12. Council recommendations are transmitted to the Secretary of Commerce for final approval.


Major agenda items to be considered by the SSC and the Council include the following:

* Hawaii Longline Bigeye Tuna Catch Limit Management: The National Marine Fisheries Service (NMFS) has published a proposed rule to limit the catch of bigeye tuna in the Western and Central Pacific Ocean by U.S. longline vessels at 3,763 mt (8,278,600 lbs) annually through 2011. This is consistent with the recommendations of the Western and Central Pacific Fisheries Commission, to which the United States is a party. The Council will consider changing the fishing year for the Hawaii longline fishery, which currently aligns with the calendar year. In 2009, the fishery reached its bigeye quota on Dec. 29th. This year, it is expected to reach its quota in mid-November. Hawaii demand for bigeye tuna spikes during the holiday season.

* Hawaii Longline Catch Shares: Current federal policy supports the use of “catch shares,” also known as individual transferrable quotas, to manage fisheries. As a first step to considering a catch shares program for the Hawaii longline fishery, NMFS logbook and fishery permit databases have been merged into a single database that describes ownership patterns, vessel and permit sales, associated catch reports and other characteristics. Council staff will report on how the merged database could be used to generate catch shares for the Hawaii longline fishery based on catches from 2000 to 2009.

* American Samoa Longline Large-Vessel Closed Area: The SSC and Council will examine measures to enhance the available fishing area for the American Samoa longline fleet. Currently, pelagic fishing vessels greater than 50 feet in length are prohibited from fishing out to approximately 50 nautical miles offshore from the islands in the archipelago. This prohibited area was implemented in 2002 to separate large and small vessels. The American longline fishery prior to 2002 was comprised primarily of small artisanal longliners, known locally as alias. Despite the closed area and a limited entry program established in 2004, the alia fleet has declined. In 2009 and 2010, only one alia operated. Measures to be considered acknowledge the transformation of the American Samoa longline fishery to a conventional large vessel monohull longline fleet as well as the recent Presidential proclamation establishing the Rose Atoll Marine National Monument and closing about 9,000 square nautical miles to commercial fishing.

* Process for Establishing Annual Catch Limits: The Council is expected to take final action on measures to address the current federal policy requiring that annual catch limits (ACLs) be established for all federally managed stocks. The SSC and Council will review alternatives for establishing annual biological catches on which the ACLs are based. They will also consider statutory exceptions for some stocks and a suite of accountability measures.



Other major agenda items to be considered by the Council:

* Community Development Program exemption request to teach native Hawaiian students to fish commercially using traditional basket gear and methods in the Hawaiian Islands longline closed area.

* American Samoa longline limited entry program modifications to include two class size categories (small and large) instead of four class size categories; a three-year minimum landing requirement of 500 lbs of managed pelagic fish for the small vessel category and 5,000 lbs for the large vessel category; and eligibility criteria limited to US nationals and US citizens, with no other qualifying criteria. Final action on the American Samoa longline limited entry program is scheduled for March 2011, when the Council convenes in American Samoa.

As part of the Council meeting, a free Fishers Forum will be held 6 to 9 p.m. Oct. 12, at the Aloha Tower Marketplace. Open to fishermen, ocean users and the general public, “Marine Spatial Planning: Fishermen and Ocean User Perspectives” will feature informational booths, a panel discussion, a public forum and more. It addresses President Obama’s program to zone the ocean for different uses, including emerging offshore energy and aquaculture ventures. Free validated parking at Aloha Tower Marketplace or Topa Center.

The Western Pacific Regional Fishery Management Council was established by Congress to manage fisheries in offshore waters around Hawaii, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and the US Pacific remote island areas. For more information or the agendas, visit www.wpcouncil.org or email [email protected]; phone (808) 522-8220, or fax (808) 522-8226.
 

 
 
 
     

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